On September 11, 1961, Mr. Huxley, a well-known British biologist established the World Wildlife Fund in a small town in Switzerland as its founder, which is the predecessor of WWF. 

Thomas_Henry_Huxley

Along with the expansion of its scale, it later became impossible to accurately express the scope of the organization’s activities, and it was changed to the current WWF in 1986.

During the construction of the organization, it was inevitable to design an emblem as a sign of publicity. As an international organization dedicated to the protection of nature around the world, the best effect of the emblem is that it can overcome language barriers, since it’s not limited to population, culture, all aspects of politics, etc.

In short, an emblem is a sentence that everyone could understand, but it must also be convincing enough to achieve the purpose of publicity and protection. Also, it’s best to use only black and white for the emblem, as it could save more costs than color printing.  

With these three criteria in design, it’s without doubt that zebras and pandas would be considered. When making this critical choice between the two, in 1961, the giant panda “ChiChi” was transported to the London Zoo for an exhibition.

panda chichi

People who had never seen pandas all flooded in to see ChiChi, and there were once over 10,000 visitors. Mr. Huxley was also one of them. For one, he felt a kind of fanatical atmosphere, and he finally decided to use the giant panda as a reference for the design of the emblem. Since then, the lovely giant panda has become a symbol of WWF.